What makes your company different? Why do your customers pick your company?
I think if you can find a way to make the experience memorable, you will have a customer for life.
If you can get them talking, or tweeting about it even better!
This is what has been going through my mind. As I try to answer these questions I come up with great ideas to blow customers away. After all there is plenty of companies out there to print, bind, scan and copy your stuff. Some of them will do it right and maybe even deliver it on time… But is that enough? I don’t think so! What do you think?